Audi will officially reveal new generation A8 on July 11 at the Audi Summit in Barcelona, Spain. Before the official world premiere, the new Audi A8* appears on the silver screen. The flagship of the premium brand makes a guest appearances in the Marvel blockbuster ‘Spider-Man: Homecoming,’ in theaters worldwide in July . Therefore, movie fans will be the first to catch a glance at the luxurious sedan at the film premiere which takes place in Los Angeles on June 28.
In the Marvel blockbuster, Tom Holland plays ‘Peter Parker’ who’s chauffeured around by ‘Happy Hogan’ (Jon Favreau) in the new Audi A8 L. The movie scene allows a first impression of the front and side design of the new sedan. Besides that, moviegoers also get a demo of new innovations such as highly automated driving in traffic jams: while driving ‘Happy’ takes his hands off the steering wheel and, like magic, it continues to turn all on its own. The Audi A8 takes over the task of driving when the Audi AI traffic jam pilot is turned on.
Audi also released a new teaser video of A8 showing the autonomous parking capabilities. Just like the BMW system, the autonomous parking works via remote. We can see interior also in few shots. The A8 get new steering wheel, instrument cluster and centre console. The design of dashboard is sporty rather than understated look of current A8 cabin. In the coming weeks, Audi will release more teaser and details of A8.