Honda has confirmed that electrified technology will now feature in every new car model launched in Europe. The announcement was made by Honda Motor Co. President and CEO, Takahiro Hachigo, during his conference speech at the 2017 Frankfurt Motor Show. Honda’s Urban EV Concept is built on a completely new platform, and showcases advanced technology within a simple and sophisticated design. The Honda emblem on the concept is backlit in blue, which previews a new styling feature for the company’s future EVs. At a global level, Honda aims to have electrified technology in two thirds of its new car sales by 2030. In Europe, the target year is 2025, as interest is particularly strong.