Steelbird Tyres is a new business venture from the house of Steelbird International, built on the strength of knowledge, experience, and infrastructure of the last five decades in producing rubber components, filters, and plastic components. Deep-rooted expertise in the “Rubber” niche and manufacturing a wide range of rubber parts prompted Steelbird to launch the “Tyre” wing, which covers the only two parts left in the rubber component of two-wheelers.
Steelbird Tyres introduces Puncture Doctor, a unique round-the-clock pan-India roadside service to fix flat tyres The scheme, which will be available to its customers, was started in Kerala and North East in December 2018 as a pilot project. Steelbird, the pioneer in providing service support to its customers, is the only tyre manufacturer in India that has started the toll-free helpline at pan-India level. “It is radical new service intervention launched by Steelbird Tyres and showing great results since it was launched in North East and Kerala regions in December 2018. Stemming from the consumer insight that 2-wheeler riders, ladies in particular face tremendous anxiety when suddenly confronted with a flat tyre problem. Other than wasting time looking for nearby help which often doesn’t work out, the matter also involves personal safety. ,” says Manav Kapur, Executive Director, Steelbird International.
Steelbird Tyres has tie-ups with reliable shops in almost all locations and is working with them on revenue sharing basis. The whole financial aspect has been drafted on the basis of augmenting each other’s business. By coming out with this facility, the company intends to empower thepuncturewallahs and tyre shops in tier II and tier III cities to generate more revenue by increasing their customer base.
“Steelbird Tyres, whose brand philosophy is to make people reach places with freedom of mind and the power to go beyond, articulates the very thought in its brand expression ‘Soar like a bird’. Unhindered, unshackled, without worry and inhibition, 2-wheeler tyre customers are discovering a new joy in their ride. Indeed the best cure for a flat tyre on the road is Puncture Doctor. So go ahead, soar like a bird. Steelbird is behind you,” adds the spokesperson.
Steelbird forayed into a new venture when it launched tyres and tubes for two-wheelers and e-vehicles at Auto Expo Component 2018. The company is continuously increasing its market penetration and has received an encouraging response from north India, including UP, MP, Punjab, Haryana, and Delhi-NCR. Steelbird Tyres recently launched its new-range of tyres — Revolve, Orbit, Infinity, Ranger, Ferro and Voyager — in Kerala.
