Bollywood superstar Salman Khan officially launched Season 2 of the Indian Supercross Racing League (ISRL) in Mumbai. As the brand ambassador of ISRL and now also an investor, Salman Khan brings his star power, wide fan following, and love for bikes to help take Supercross to a bigger and more mainstream audience.
At the launch event, Salman expressed his excitement about being more involved with ISRL, saying he believes in its vision to grow motorsports in India. His decision to invest in the league adds strong momentum to ISRL’s goal of becoming a top destination for auto brands, family entertainment, and emerging racing talent.
As part of this effort, Salman Khan also unveiled the ‘ISRL Proving Grounds’ – a 7-acre motorsports facility near Pune. This new centre will support young and aspiring racers with dedicated tracks for kids, amateurs, electric bikes, supercross, ATVs, and more. The goal is to give India’s youth access to professional training and support so they can dream big and compete internationally.
Salman shared that he always loved motorcycles and off-roading. When he saw how ISRL is creating a complete ecosystem that supports Indian riders and brings in world-class talent, he knew that he should be involved – not just as a face, but as someone who truly believes in this mission.
He also spoke about the importance of promoting safe riding habits and building a strong, responsible riding culture in India.
ISRL stands out as the only motorsports platform in India focused on real-time consumer engagement for the auto industry. It offers brands a high-energy space to connect directly with biking fans and young audiences through live racing events.
With fewer live-action opportunities for automotive companies in India, ISRL fills a vital gap by mixing motorsports, lifestyle, and technology in one exciting format.
