Mercedes-Benz is taking its design language to the next level with the all-new electric GLC, the first production model to showcase the brand’s new look inspired by its rich heritage and future vision. The highlight of the new GLC is its iconic grille, which combines classic Mercedes-Benz style with modern, clean lines and advanced technology. The electric GLC will make its world premiere at IAA Mobility in Munich on September 7, 2025.
A New Era for the Mercedes-Benz Grille
For over a century, the chrome grille has been a signature feature of Mercedes-Benz vehicles. The new GLC’s grille evolves this tradition, turning it into an illuminated centerpiece with a wide chrome frame, a smoked-glass-effect lattice, and integrated contour lighting. An optional illuminated version features 942 backlit dots and animated graphics, along with a glowing Mercedes-Benz star and contour. This new grille not only stands out visually but also redefines the face of the brand for the electric era.
Gorden Wagener, Chief Design Officer at Mercedes-Benz Group AG, said, “Our new iconic grille is not just a new front for the GLC, it redefines the face of our brand. It is the perfect fusion of lasting design codes reinterpreted for the future, making our cars instantly recognizable.”
Sensual Purity and Timeless Identity
Mercedes-Benz is known worldwide for its elegance, innovation, and prestige. The new GLC continues this legacy, taking the brand’s Sensual Purity design philosophy into a new era. The GLC has long been Mercedes-Benz’s best-selling model, and the new electric version aims to keep that momentum going.
The electric GLC is the first in a new family of vehicles featuring MB.OS, Mercedes-Benz’s advanced operating system. This model blends the brand’s reliability and elegance with cutting-edge electric drive systems and smart, intuitive software. The GLC is designed to fit a variety of lifestyles, offering versatility, comfort, and smooth performance in an iconic package.
Revolutionary Interior Experience
Inside, the new GLC offers a unique sense of comfort and support, true to the Mercedes-Benz experience. An optional seamless MBUX Hyperscreen transforms the cabin, creating a “Welcome Home” feeling for every journey. The interior is designed to be familiar and intuitive, making the electric GLC not just a car, but a welcoming space that fits naturally into drivers’ lives.
With the launch of the all-new electric GLC, Mercedes-Benz is setting new standards in design, technology, and luxury for the future of mobility.
