Kia India and the Tennis Premier League have announced a new three-year partnership with Kia India joining as the Exclusive sponsor of the league.
The partnership brings together Kia’s long-running global connection with tennis and TPL’s growing efforts to expand the sport’s popularity in India.
Focus on Growing Tennis in India
Kia India says the partnership is aimed at:
- Increasing participation in tennis
- Expanding grassroots programs
- Reaching younger audiences across the country
The company already has a strong global association with tennis through its 25-year partnership with the Australian Open.
Kia Branding Across the League
As part of the agreement, Kia India branding will appear across:
- All eight TPL franchise teams
- The TPL app
- Front-of-jersey sponsorships
- League-wide promotions
The partnership will also support TPL’s grassroots development initiatives focused on identifying and supporting young tennis talent in India.
Race to Gold Initiative Expands
Through its Race to Gold Scholarship initiative, TPL has already supported more than 80 young tennis players over the past two years.
With Kia India now joining the project, the organisations aim to support 120+ additional young athletes with a long-term vision of developing future Olympic-level players ahead of the 2036 Olympics.
Strong Celebrity and Coverage Backing
The league has steadily grown in popularity with support from:
- Leander Paes
- Sania Mirza
- Sonali Bendre
- Rakul Preet Singh
TPL is also streamed live on JioHotstar.
Final Take
The partnership between Kia India and the Tennis Premier League feels like an important step for Indian tennis. While cricket still dominates the sports landscape, partnerships like this could help tennis build a much stronger grassroots ecosystem and attract younger audiences over the coming years.
