Mercedes-Benz India has recorded its strongest-ever first-half sales, retailing 9,768 vehicles between January and June 2026, a 9% increase over the same period last year. The luxury carmaker also reported its best-ever second-quarter performance with 4,637 units sold, reflecting a 10% year-on-year growth.
Top-End Luxury Drives Growth
The biggest highlight of Mercedes-Benz’s H1 performance was the continued demand for its Top-End Luxury portfolio, which now accounts for 28% of total sales, the highest share ever for the brand in India.
The segment includes models such as the Mercedes-Maybach, AMG range, EQS SUV, and the recently launched V-Class, with sales growing by more than 20% during the first half of the year.
The company also revealed waiting periods of up to one year for certain high-demand models, including the AMG G 63.
CLA EV and GLA Boost Entry Luxury Segment
Mercedes-Benz’s Entry Luxury range posted 29% growth in Q2, helped by the launch of the new CLA BEV and continued demand for the GLA SUV.
The company said the response to the electric CLA has exceeded expectations, strengthening its position in the entry-level luxury EV segment.
EQS SUV Leads Mercedes’ EV Sales
Battery electric vehicles contributed 14% of Mercedes-Benz India’s total sales in Q2, with the EQS SUV emerging as the brand’s best-selling electric model in India.
Among Top-End Luxury models, BEVs accounted for 25% of sales in H1 2026.
Meanwhile, the Long Wheelbase E-Class retained its position as India’s highest-selling luxury sedan, with strong demand for the flagship E450 variant.
Network Expansion Continues
Mercedes-Benz will expand its retail footprint with more than 20 luxury outlets across India, including entry into Varanasi. The expansion will be supported by an investment of over ₹450 crore by its dealer partners over the next two years.
Also read: https://fly-wheel.com/tvs-says-indias-ev-two-wheeler-market-has-reached-a-tipping-point/
Final Take
Mercedes-Benz’s latest sales numbers highlight a changing trend in India’s luxury car market. Buyers are increasingly opting for flagship models and premium EVs rather than entry-level luxury cars, a sign that the market continues to move further up the value chain.
