Audi aims to sell approximately 800,000 fully electric cars and
plug-in hybrids in the year 2025. At this Wednesday’s Annual General Meeting of AUDI AG,
the Board of Management presents the updated “Audi.Vorsprung.2025.” strategy. To enable
about every third customer to decide in favor of an e-model by the middle of the next decade,
there is to be an electrified variant in each model series by then – most of them are to be fully
electric, with a smaller proportion as plug-in hybrids.
In order to release resources for the package of investments amounting to billions of euros, Audi
adopted its Action and Transformation Plan towards the end of last year. It has the objectives of
tapping into new revenue sources, improving cost structures and accelerating the corporate
transformation with regard to new business models. That will considerably increase the scope
for investment. By 2025, approximately €40 billion is to flow into strategic areas such as
e-mobility, autonomous driving and digitization. This also applies to the digitization of
The production version of the Audi e-tron prototype is the first result of the Roadmap E
initiative, with which the premium brand will electrify its complete portfolio by 2025. This also
includes investment in the German plants in Ingolstadt and Neckarsulm as well as a clear
commitment for job security until the end of 2025.
The product fireworks include more than 20 electrified models in rapid succession until 2025. In
2019, the Audi e-tron Sportback will be the second fully electric car to be launched, followed by
the Audi e-tron GT from Audi Sport in 2020. Audi will also offer an electric model in the
premium compact segment in 2020.
For its Roadmap E, the company is making systematic use of two major Volkswagen Group
synergy levers in the area of development. In addition to the Modular Electric Toolkit developed
by Volkswagen for the compact segment, Audi and Porsche are working together to implement
the premium-architecture electrification for mid-range, full-size and luxury-class electric cars.
These cooperation projects reduce development costs substantially. For the customer, it means
a quickly available choice from a broad portfolio for emission-free driving.
With electric mobility, Audi takes a holistic, resource-conserving approach also to production:
In Brussels, the Audi e-tron is the first premium car to be produced in certified CO2-neutral high-
volume production. Following Brussels’ example, Audi will make all its production sitesworldwide CO2 neutral by 2030.
At the market launch of the e-tron, customers in Europe will benefit from a high-performance
charging infrastructure. Audi is making a significant contribution to the development of that
infrastructure through the Ionity joint venture. The production version of the Audi e-tron will be
the first car that can be charged at rapid-charging stations with up to 150 kilowatts. This will
make the electric SUV ready for the next long distance in just under 30 minutes. Its lithium-ion
battery provides a range of more than 400 kilometers in the WLTP driving cycle.
For the first time, the production version of the e-tron prototype offers Audi customers the
possibility to flexibly book functions such as driver assistance systems or infotainment features
also after the vehicle is bought. More digital content and services will gradually be made
available to the passengers. Audi aims to generate operating profit of €1 billion with such new
business models by 2025.