Audi Unveils Q9 as its New Flagship SUV

Audi Q9

Audi has revealed the all-new Q9, the largest and most luxurious SUV the brand has ever produced. Positioned as the new flagship of Audi’s lineup, the three-row SUV combines generous interior space, advanced technology and premium comfort with a range of sophisticated driver assistance systems and mild-hybrid powertrains. The Q9 will be available to order in Europe from the end of August 2026, with deliveries expected before the end of the year.

Audi’s biggest SUV yet

The Q9 is the first Audi SUV to wear the ‘9’ badge and measures 5.31 metres in length, making it the largest production Audi to date.

Exterior highlights include:

New upright Singleframe grille
Digital Matrix LED headlights
World-first curved digital OLED tail-lights
Illuminated Audi rings at the rear
Alloy wheels up to 23 inches
Largest panoramic sunroof ever fitted to an Audi

Audi has also introduced advanced turn signals that project indicators onto the road surface at night, improving visibility for other road users.

Luxury-focused cabin

The Q9 comes as a seven-seater as standard, while buyers can opt for a six-seat configuration featuring individual electrically adjustable second-row seats.

Other cabin highlights include:

Automatic power doors with obstacle detection
Heated, ventilated and massaging front seats
Largest panoramic sunroof in an Audi
Bang & Olufsen 4D sound system with 22 speakers
Ambient lighting with dynamic interaction strip
11.9-inch digital instrument cluster
14.5-inch touchscreen
12.3-inch passenger display
ChatGPT integration via the Audi assistant

The panoramic roof can also feature switchable transparency and integrated illumination linked to the ambient lighting system.

Powertrain and safety

At launch, the Q9 will be offered with a 3.0-litre V6 diesel engine producing 295 hp and 630 Nm. The engine is paired with an MHEV Plus mild-hybrid system that provides an additional 24 hp boost when required, along with an eight-speed Tiptronic automatic gearbox and quattro all-wheel drive.

Standard equipment includes adaptive air suspension, all-wheel steering and a comprehensive suite of safety features such as automatic emergency braking, blind spot monitoring, rear cross-traffic alert, park assist, trailer assist, exit warning and a new emergency assist system capable of bringing the vehicle to a controlled stop if the driver becomes unresponsive.

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Final Take

The Q9 marks Audi’s entry into the full-size luxury SUV segment with a strong emphasis on space, comfort and technology. Featuring a premium seven-seat cabin, innovative lighting technology and an efficient mild-hybrid powertrain, the new flagship is designed to rival established luxury SUVs while showcasing Audi’s latest advancements in design and digital innovation.

Jeevan Boby