India’s favourite mobile game, BGMI (Battlegrounds Mobile India) by KRAFTON, teamed up with Mahindra Electric for a one-of-a-kind collaboration that blurred the lines between the digital and real world. The highlight? A custom, real-life Mahindra BE 6 SUV designed with BGMI branding was given away to one lucky winner — Mia Joseph.
A 60-Day In-Game Adventure
For two thrilling months, BGMI players across India immersed themselves in a special in-game event centred around the futuristic Mahindra BE 6. With a massive gaming community of 230 million players, the BE 6 quickly became a fan favourite in the virtual world.
The event featured:
- A dedicated viewing zone to explore the BE 6 virtually
- An in-game promo video featuring the BE 6
- Custom skins and themed items – including a BE 6 car skin, parachute, pan, backpack, and more
- High-impact banners and promotions that grabbed players’ attention
Digital Explosion
This partnership lit up digital and social media with:
- 400 million+ impressions across Instagram & YouTube
- 600K+ Instagram interactions
- Involvement of 25+ top gaming influencers
The Grand Finale
On July 24th, 2025, the stunning giveaway reached its finale at Mahindra Eram Motors in Thrissur, where Mia Joseph received her one-of-a-kind Mahindra BE 6, making her the ultimate “Lone Survivor.”
Custom Features of the BGMI BE 6
This isn’t just any SUV — it’s built for a battleground legend, with:
- BGMI x Krafton badges on the boot and doors
- In-game inspired graphics across the lower panels
- A custom windscreen badge for added flair
- The “Lone Survivor” title on the rear — a proud badge of honour from BGMI
This collaboration is a landmark moment where virtual achievements met real-world rewards. It redefined how brands connect with gaming communities, and raised the bar for fan engagement in India’s fast-growing gaming and automotive space.
