India’s favourite mobile game, BGMI (Battlegrounds Mobile India) by KRAFTON, teamed up with Mahindra Electric for a one-of-a-kind collaboration that blurred the lines between the digital and real world. The highlight? A custom, real-life Mahindra BE 6 SUV designed with BGMI branding was given away to one lucky winner — Mia Joseph.
For two thrilling months, BGMI players across India immersed themselves in a special in-game event centred around the futuristic Mahindra BE 6. With a massive gaming community of 230 million players, the BE 6 quickly became a fan favourite in the virtual world.
The event featured:
This partnership lit up digital and social media with:
On July 24th, 2025, the stunning giveaway reached its finale at Mahindra Eram Motors in Thrissur, where Mia Joseph received her one-of-a-kind Mahindra BE 6, making her the ultimate “Lone Survivor.”
Custom Features of the BGMI BE 6
This isn’t just any SUV — it’s built for a battleground legend, with:
This collaboration is a landmark moment where virtual achievements met real-world rewards. It redefined how brands connect with gaming communities, and raised the bar for fan engagement in India’s fast-growing gaming and automotive space.
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