In a major move, Balkrishna Industries Ltd. (BKT) has inaugurated its first Agri Tire Showroom and Information Center in Karimnagar, Telangana. With the launch, BKT is now set to share its extensive expertise with farmers by suggesting the right tires for their tractors and other agricultural equipment. The one-of-its-kind showroom was jointly inaugurated by Mr. Rajiv Poddar, Joint Managing Director – BKT, and the brand ambassador, Mr. Sunny Deol.
This new initiative will help farmers get in-depth knowledge about newer product ranges, their suitability for various purposes, and enhanced agricultural techniques. Farmers can also gain knowledge about the brand’s manufacturing strengths and access other informative videos through the information center available inside the newly-launched showroom. BKT’s aim, with this launch, is to drive value-for-money for its customers and help them maximize their operational productivity.
During the press conference, Mr. Rajiv Poddar stressed upon the pressing need for such agri tire centers across the country for Indian farmers, as well as other professionals connected with the agriculture industry. At present, BKT has a market share of around 7% in agri tires in the domestic market. With plans to own a double-digit market share in India, the launch of the latest initiative will help the brand move towards further enhancing its market leadership.