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BMW 3 Series Launch at the Mondial de l’Automobile Paris 2018.

The epitome of driving pleasure. The new BMW 3 Series Sedan.

The BMW 3 Series Sedan represents the heartbeat of the BMW brand and the epitome of sporty driving pleasure in the premium midsize segment. The Mondial de l’Automobile 2018 is the venue for the world premiere of the seventh generation of the sports sedan. The new-edition 3 Series sees BMW building above all on the sporting tradition of the best-selling car. New powertrain technology and a body and chassis design geared squarely to maximising agility and dynamics create an ideal platform for an enthralling driving experience.

The new BMW 3 Series Sedan comes as standard with a newly developed lift-related damper control system, which plays a significant role in giving the car its successful blend of sporting prowess and ride comfort. Options include an M Sport differential with electronically controlled locking function in the rear differential.

Precisely drawn lines and strikingly contoured surfaces mark out the exterior of the new BMW 3 Series Sedan, which showcases the brand’s new design language. The interior also has a clear, modern and sophisticated design.

Other features of the car that highlight its innovative character are BMW Operating System 7.0 and the BMW Intelligent Personal Assistant. Presented here for the first time, the Intelligent Personal Assistant responds to the prompt “Hey BMW”. The driver and passengers can speak with “him”, he is capable of learning and he gets better at his job all the time. The Intelligent Personal Assistant opens up a whole new avenue of interaction between the driver and car. It is a digital vehicle expert, knows the most important functions of the car and can explain them; if the driver wants to access navigation, office or entertainment functions, the BMW Intelligent Personal Assistant is there to help.

One unique feature over other digital assistants is that drivers can give him a name, so they can activate him by saying “Hey Charlie”, for example, and therefore give him an even more defined personality. The Intelligent Personal Assistant awaits the driver’s every command and is always there to assist them. BMW is also taking a leading role in progress towards automated driving in the midsize class, thanks to a significantly extended range of driver assistance systems.

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