CarsMotorsportNews

BMW Group has planned to give greater focus on Motorsport programmes

The German luxury car manufacturer has planned to put more focus in the development of technology and infrastructure in their upcoming motor sport events.Motorsport remains an integral part of BMW’s DNA and continues the resolute forward-looking orientation in just the same way as the company.

The range of activities in BMW i Motorsport and BMW M Motorsport will remain broad in the future. With its involvement in the ABB FIA Formula E Championship, BMW demonstrates its electrification expertise and its claim as technological leader with the BMW i brand. On the other hand, the dynamics and the performance of BMW M cars remain paramount in the DTM and in the IMSA WeatherTech SportsCar Championship. As part of having a focus, BMW will bid farewell to the FIA World Endurance Championship (WEC) at the end of the current ‘Super Season’. In customer racing, a new flagship for the GT3 category is in the works.

Pieter Nota, Member of the Board of Management of BMW AG, Customer, Brands, Sales, said: “Motorsport will remain of great significance for our brands BMW and BMW Motorrad in the future. However, this environment has become increasingly complex in recent years. With that in mind, we are very well positioned with our differentiation between BMW i Motorsport and BMW M Motorsport. This enables us to address our target groups even more specifically on the one hand, and to attain maximum widespread impact on the other hand. These are important evaluation criteria for our commitments.” 

Tags
Show More

Related Articles

Leave a Reply

Close
Close
%d bloggers like this: