Munich. As an e-mobility pioneer, the BMW Group has reached another electromobility milestone and already delivered half a million electrified cars to customers worldwide. Sebastian Mackensen, BMW Group Senior Vice President Market Germany, handed over the keys to a very special BMW 330e* to its future owner at BMW Welt today.
“Half a million vehicles is the best proof: Our broad range of electrified vehicles is meeting exact customer needs. Now, we are stepping up the pace significantly: We aim to have one million electrified vehicles on the roads within two years. This is our contribution towards effective climate protection,” said Oliver Zipse, Chairman of the Board of Management of BMW AG.
With 12 electrified vehicles currently, the BMW Group is one of the world’s leading providers of electric mobility. The company has been the market leader for electrified vehicles in Germany since 2016 and also occupies a leading position in Europe and worldwide. The company has formulated clear goals for sales of electrified vehicles for the years ahead: A quarter of all vehicles sold in Europe should be electrified by 2021. This should reach a third by 2025 and half in 2030.
The BMW Group model line-up offers highly efficient combustion engines as well as modern plug-in hybrids and pure electric drive trains. This “Power of Choice” enables the company to meet customers’ varied needs and wants in different regions of the world. Depending on the drive train chosen, all current and future models deliver brand-specific driving pleasure. No matter which type of drive train the customer decides on: They can always expect a high level of efficiency and lower CO2 emissions from the BMW Group.