Audi, the German luxury car manufacturer has launched the 2018
season of its adrenaline rushing experiential driving program – the Audi Q drive. The seventh
edition of the multi-city Audi Q Drive is commencing from Coimbatore. The program will be
held across 28 dealer locations in India with overall 30 events planned for this year. The
Audi customers and enthusiasts in these cities will get to experience the legendary quattro
technology in the Audi Q7, the Audi Q5 and the Audi Q3 on a specially curated off road track
in the supervision of Audi instructors.
“2018 is the year of Audi Progression for us and will continue to see us focus and progress on 4
fundamental pillars of our strategy – Product, Network, Customers and Digitalization. In terms
of product line-up, we started 2018 with the launch of the second generation Audi Q5 and it
has received a fantastic response with more than 500 bookings in just a month. This reinforces
our strength and dominance in this segment. The Audi Q Drive is an important part of our
progressive experiential initiatives and extends an opportunity to all customers and
enthusiasts who are looking forward to join the Audi Q family to experience the prowess and
technology of our Audi Q range,” said Mr. Rahil Ansari, Head Audi India.
Audi Q Drive is the most widespread program under the Audi driving experience program.
Travelling across the country, the Audi Q drive is executed on a custom-built off-roading track;
designed keeping in mind the key attributes and features of the Audi Q range, including
especially Audi’s legendary quattro system. Customers enjoy driving on specially made off-road
track and maneuver obstacles such as hill climbing, hill descend, slush, acceleration, braking,
rumblers, axle twister and articulation and tilt angle. Over 10000 customers have participated
in this program since its inception in India.
The Audi Q Drive program is executed within city limits, the Audi Q drive tracks are created
specially across locations in India. Audi India has a team of instructors responsible for
supervising the build-process of these tracks including Audi India’s racing talent Aditya Patel.
The Audi Q Drive gives the enthusiasts a chance to drive the Audi Q range under trained
supervision to understand the prowess of its advanced technology.
