Oversee the paradigm shift in the automotive industry in design and technology. The BMW group showcased the design sketches of the future models and the electrified performance program at the #NextGen conference.
(1)Future of BMW sports-car DNA
The future of electrified performance is a key thing. So through the vision M Next programme BMW showcased how the future of performance looks like!
In the future, drivers will be able to choose whether they want to be driven autonomously (in EASE Mode) or drive themselves (in BOOST Mode). EASE and BOOST moments form the basis for the design of every future BMW model.
The purpose of design goes far beyond deciding shape and form. BMW Group Design creates experiences. The automobile is no longer just a “vehicle”; it can be a place for relaxation, interaction, entertainment and concentration. At the same time, it can also become the ultimate driving machine, enabling customers to experience new aspects of driving dynamics. The car will be transformed into a new kind of living space dedicated to people’s needs and wants. The BMW Group Design is applying the ACES fields of innovation in all their different forms to create this experience space.
(2) Design Cues
The expressive front-end design serves up a confident and modern interpretation of classic BMW icons. The signature BMW kidney grille is flanked on either side by triangular elements in Thrilling Orange, which serve to accentuate the air intakes at the sides and the integral headlights. These elements combine with the blade-shaped air intake below the kidney grille to create a cutting-edge racing aesthetic.
The soft outer curves of the kidney grille openings are reminiscent of a turbine’s air intake and give the front end added dynamic impact, while the colour gradient used for the inside of the two kidney elements creates a sense of depth. The grille openings are each blanked off by a transparent layer with a laser-etched, illuminated pattern that seems to be floating inside – a highly sophisticated touch that gives added emphasis to this section of the car.
The BMW Vision M NEXT headlights are positioned on the outer edges of the front end, higher up than the kidney grille. Arranged one above the other rather than side by side, their constituent elements represent a highly distinctive interpretation of BMW’s classic four-eyed front end. The headlights hand a debut to Laser Wire lighting technology, whereby glass fibres coated with phosphorous are used to produce headlight elements with a new, super-slim and extremely precise form. All of which further underscores the Vision Vehicle’s future-focused character.