Groupe PSA achieves another milestone today by launching the Citroën brand in India. During the presentation of FY2018 financial results of Groupe PSA and the second phase of its strategic plan Push to Pass for the period 2019-2021, Citroën brand was announced for the Indian market. Mr. Carlos Tavares, Chairman of the Managing Board, Groupe PSA, Ms. Linda Jackson, Chief Executive Officer, Citroën Brand, Groupe PSA and Mr. Emmanuel Delay, Executive Vice President & Head of India-Pacific, Groupe PSA, Mr. Roland Bouchara, Senior Vice President Sales & Marketing, Citroën India, were present at the event.
The flagship vehicle, Citroën C5 Aircross SUV, was also showcased at the event, which will be the first product from the Citroën brand for the Indian customers, being launched before the end of 2020. It was also announced that Citroën plans to bring in a range of products after the Citroën C5 Aircross SUV that will be made and launched in India before being introduced in other parts of the world. With one new launch every year from 2021 after the New Citroën C5 Aircross SUV the new range of products will be launched in India before the rest of the world. This new programme to be launched in India will come under the name of C Cubed, standing for Cool, Comfort and Clever. Cool to illustrate Citroën’s unique and bold designs, Comfort to highlight our approach of a global well-being to make all Citroën easy to use working on ergonomics and connectivity and Clever to be at the heart of the market, developing international highly localised cars to meet customer expectations. This would be backed by launch of a disruptive & seamless digital customer experience and a phygital distribution network.
The visibly differentiated, the Citroën C5 Aircross SUV stands apart through its singular, energetic and assertive attitude. Measuring 4.5 meter in length, robust and muscular, powerful but free of arrogance, the new model stands out in the SUV segment with its flowing shapes large wheels, higher ground clearance and distinctive roof bars. The cabin instantly gives an impression of spaciousness, with an emphatically horizontal dashboard and enveloping seats, seating position that gives the feeling of dominating the road, as well as a wide central console and warm materials. With the Citroën Advanced Comfort®, the New Citroën C5 Aircross SUV is the most comfortable model in its segment.