Citroën Launches ‘Drive’ Range and Fleet Assured Program in India

As part of its Citroën 2.0: Shift into the New strategy, Citroën has launched the new Drive range, designed especially for the mobility solutions sector and business fleets in India. Alongside this, Citroën has introduced Fleet Assured, the industry’s first dedicated ownership program for commercial and institutional customers.

About the Drive Range:

The new Drive range is built for high usage and long-term reliability. It includes Citroën cars available with Electric, CNG (government-approved kit), and Petrol options. All Drive models will have a special Drive badge, showing Citroën’s focus on commercial mobility, lower running costs, and higher uptime. These vehicles are ideal for ride-hailing, employee transport, and other people-movement businesses.

About Fleet Assured:

Fleet Assured is a first-of-its-kind ownership program that supports business customers throughout the vehicle’s life. Key features include:

• Warranty up to 5 years or 3 lakh km, made for high-mileage use
• Special B2B workshops with night operations and fast parts supply
• Dedicated support teams, easy escalation, and special finance/insurance deals
• Free health checks, battery reports, and driver training
• Service Level Agreements for quick maintenance, including same-day preventive service
• Fleet Connect & Pitstop-Pro dashboards for data-driven service and engagement

Elite customers (those with a minimum fleet of Citroën cars) get extra benefits through the Elite Club.

Why This Matters:

With the new Drive range and Fleet Assured program, Citroën is offering more than just vehicles. They are providing complete care, peace of mind, and better uptime for business partners. This means more miles, more money, and less downtime for commercial users.

Shishir Mishra, Business Head & Director at Stellantis India, said, “We’re going beyond vehicles—we’re offering complete care, peace of mind, and assurance to our mobility partners. With Citroën, it’s always More Miles, More Money, Less Downtime.”

Citroën, founded in 1919, is known for boldness and innovation. The brand offers a wide range of cars and mobility solutions, including electric and hybrid models, and is present in 101 countries with over 6,200 sales and service points worldwide.