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Firestone partners with Nile Projects to boost customer engagement on tire purchases amid COVID-19 challenges

Firestone, a subsidiary of Bridgestone, announced that it has partnered with Nile Projects & Trading Company to boost customer experiences when buying tires in Egypt through the launch of an exclusive ‘scratch and win’ campaign.  The latest promotion is in line with the company’s global efforts to continuously engage its customers and maintain business continuity at the highest level amid the challenges posed by the COVID-19 pandemic.

Under the terms of the latest partnership, customers will be able to receive free items such as LED TVs, wireless speakers, sportswear and more, when they buy at least four tires of Firestone’s Multihawk brand sized 13 to 14 inches, which is a popular choice among vehicle owners because of its strong quality in dry braking, wet handling, and dry handling. Customers buying the Roadhawk brand with sizes above 15 inches, which is known for better comfort, stability, and dry braking, will also have a chance of winning the special gift items. 

Stefano Sanchini, Regional Managing Director, Bridgestone MEA, said: “Safety must always be vehicle owners’ priority, and replacing worn-out tires can be challenging during these critical times posed by COVID-19. We encourage customers to continue investing in quality tires and look for the best options that maximize savings in their purchases. Firestone understands these concerns, and that is why we continue to work on providing the ideal options in our medium-segment tire offerings.”

Stefano added: “Our ‘scratch and win’ campaign with Nile Projects is a testament to our commitment to ensuring our customers enjoy the best benefits of buying quality tires by gaining value-added items as well as value for their money especially at this time while enhancing their driving experiences, comfort, and safety. In addition, Firestone constantly showcases a range of tire brands for passenger cars, especially during the summer months, such as those that are highly applicable to small sedans.”

The company urged vehicle owners to be mindful of their tire purchases, saying that replacing all four tires all at once offers optimum handling and controls. It also reminded them of checking tread wear bars, the bands of hard rubber that drivers can only see when the tread depth has gone beyond the limit for safe driving, which is generally 1.6mm. Uneven wear patterns may indicate other problems with the tires or the vehicle.

Firestone has been known as a leading global brand for producing tires with impressive gripping qualities in the most extreme conditions. It manufactures tires of the highest quality and combines both safety and performance to produce a range of affordable tires perfect for small and medium-sized cars. These tires have all been designed with safety, reliability, and performance in mind.

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