To drive home the significance of safer and saner roads, Ford India launched several unique initiatives on the Children’s Day – including a specially created Comic Book titled Discover More with Ford. A unique content initiative, the comic book inspires readers to be the change they wish to see in making travel safe – for drivers and pedestrians.
With Ford EcoSport as the narrator, the story highlights a day in the life of Dia – the lead character — and how she never fails to follow traffic rules. Her courteous behaviour throughout the story makes her a role model not just for the kids travelling with her, but also the readers.
With illustrations by India’s leading children’s book illustrator, comic book artist and animator – Priya Kuriyan & authored by Rohini Vij, professional storyteller and founder NutSpace Edtech, the book furthers Ford’s attempt in making people pause, reflect and discover –seeing Dia’s courteous behaviour.
“From providing the best of safety technology in Ford cars –to– encouraging drivers to be courteous to others while driving and follow rules, we believe in making every effort possible to ensure that every family travel safely,” said Kapil Sharma, Director, Communications, Ford India. “With the Comic Book, we look to put an influencer in each car, persuading others to be courteous and drive safe.”
Besides the Comic Book, Ford dealerships will organize special on-ground engagement zones to sensitize kids on the significance of road safety with games like Spot the Hazards, Kaun Banega Safety Champion and Ditches & Bridges.
Children visiting the dealerships will also be given the tour of the service area, wearing safety gear specially made for them, and play the technician. In return of their participation, children will be given a gift hamper of safety kits including a safety champion badge, Discover More band and a board game on road safety.
Recently, Ford India also introduced a unique Discover Band, an elastic strap for the thumb that is intended to encourage responsible driving habits and make roads safer. The company in partnership with Nickelodeon has reached out to more than 500,000 children in 650 schools spread across India with the message of road safety and distributed Discover Bands.