Ford today unveiled its latest global product offering – The All-New Ford Freestyle, a cool, capable & connected, compact utility vehicle (CUV) for Indian consumers. The all-new product from Ford combines SUV-like robust design, benchmark performance, innovative technologies and outstanding fuel efficiency – for greater choice to consumers in India and markets around the world.
India will be amongst the first across the globe where the all-new Freestyle will go on sale in the second quarter of 2018.
The all-new Freestyle will position Ford to address growing consumers demand for SUV-like vehicles. Such vehicles are being preferred owing to their commanding seating position & better ground clearance to tackle congested urban environment.
Compact SUVs alone, a segment that Ford pioneered with the EcoSport, have consistently outpaced overall automotive sales in India, growing more than three-fold between 2013 and 2016. In 2017 alone, compact SUV sales in India grew 37% compared to 9% in total vehicle sales.