INDIA, December 4: “There is no failure except failure to serve one’s purpose.” Driven by Henry Ford’s vision & wisdom, Ford India on World Disability Day announced a first-of-its-kind goodwill initiative that will make personal mobility hassle-free for customers with special physical needs.
As a goodwill gesture, the company announced that it will respect and protect the warranty on its vehicles retrofitted with Regional Transport Office (RTO) approved driver assistance kits and owned by specially-abled customers.
“At Ford, we’re committed to having a positive impact on the world, while continuing to build a successful business,” said Vinay Raina, executive director – marketing, sales& service, at Ford India. “With our announcement today, we look to not help but empower differently-abled people to get behind the wheel of their favourite Ford without worrying about warranty or the cost of service.”
Driver assistance kits are a necessity for customers with special needs. Apart from the goodwill gesture on vehicles with special kits, a host of additional benefits offered on the purchase will include – special interest rates on auto loans, assistance in documentation and securing excise tax waiver as well as insurance concession from relevant authorities.