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GNCAP 5-star rated Altroz enters the premium hatch category.

3 fully refreshed BSVI ready cars launched along with the Altroz – Tiago, Tigor and Nexon

Marking its entry into the premium hatchback segment, Tata Motors launched – the Altroz. The Altroz will be available in five trim levels across all Tata Motors authorized dealerships at an introductory price starting from INR 5.29 lakhs for the petrol version and INR 6.99 lakhs for the diesel version. It is the first vehicle developed on the new ALFA architecture and the second vehicle showing the Impact 2.0 design language. With its striking design, bouquet of industry-first features and the most recent achievement of Global NCAP 5-star rating, it has set the GOLD Standard in Safety, Design, Driving Dynamics, Technology and Customer Delight. All set to entice customers, Altroz will come with 6 different factory-fitted customizable options to be chosen from 4 packs – the Rhythm, Style, Luxe and Urban.

Hosting a mega blockbuster launch event, Tata Motors also simultaneously launched 3 fully BSVI ready cars, becoming the first manufacturer to introduce 4 models in a single event. Leading the line-up with the Altroz, the showcases for the event included the Tiago, Tigor (safest in their category) and the Nexon. These cars are not just fully BSVI ready but offer lot more to the aspiring Indian customers. Additionally, with the introduction of the Altroz and the Nexon, Tata Motors also becomes the first OEM to launch BS VI ready diesel variants in their respective segments.

Speaking at the launch, Mr. Guenter Butschek, CEO & Managing Director, Tata Motors, said, “Today is when we start writing a new chapter. We promised to kick-start the year with a product offensive and here we are. The future of efficient, green, sustainable mobility solutions needs to translate into reality and we have made a start by bringing the new generation of BSVI solutions to the market. We are delighted by today’s firework of launches, all in this single event and introduce the new face of Tata passenger cars which are not only BSVI ready, but are designed and developed to truly enhance the value proposition for our aspiring customers. With the class defining, new premium hatchback, Altroz, we are expanding our market coverage further. We have lots more in store for 2020 and we have just commenced unveiling our well-defined future product portfolio.”

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