- Encourages two-wheeler riders to wear face buffs as a call-out for switch to electric commute
- Conducts nation-wide activities focused on encouraging people to preserve environment
The biggest electric vehicle brand in India, Hero Electric today kick started its nation-wide campaign inspired by The United Nations (UN) mask challenge. The campaign aims to lead conversations around issues of the environment and bring them to the fore. On the World Environment Day, Hero Electric encouraged people across the country to do their bit by simply planting trees, cleaning roads and even using eco-friendly commute to save the environment.
As part of the initiative, Mr. Naveen Munjal, Managing Director, Hero Electric India, along with the employees of the company took a pledge to #SwitchToElectric and joined UN’s movement to beat air pollution. Electric mobility is one of the most effective and efficient way of reducing the carbon footprint and the Hero Electric campaign is propagating the use of face buffs while riding IC two-wheelers as a reminder to switch to electric commute and help protect the environment. This collaborative campaign saw active participation from Hero Electric partners, dealers and consumers who came together as a collective to foster an eco-conscious growth.