Honda inaugurates its landmark 200 th BEST DEAL outlet

Exclusive pre-owned two wheeler business now expands to 153 cities across India

Honda Motorcycle & Scooter India Pvt. Ltd. today inaugurated its milestone
200 th ‘Best Deal’ at Gagan Wings Honda in Pune, Maharashtra. Honda 2Wheelers India pioneered the
concept of certified pre-owned outlets – ‘Best Deal’. This is industry’s first organized retail set-up
exclusively for pre-owned two-wheelers.
Seeing the future market potential, Honda doubled the Best Deal outlet count to 200 in less than 2
years (2016-2018). Honda strategically supported this network expansion by taking the Best Deal
concept to new geographies, with focus on tier-2 cities. In just 2 years, Honda’s pre-owned business
has doubled from 75 cities to 153 cities, covering 22 states across India.
This expansion has resulted in a sharp sales upturn. Led by demand, Best Deal cumulative sales have
doubled from 45000 to 1 Lac customers in this period.
Speaking on the inauguration of 200 th Best Deal, Mr. Yadvinder Singh Guleria, Senior Vice
President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said, “As the
pioneer in organized pre-owned two-wheeler business, we understand Indian customer’s evolving
needs. When it comes to the fragmented & unstructured pre-owned two-wheeler market, Honda has
changed the rules of the game. Best Deals offer additional value of high quality, reliable pre-owned
two-wheelers, with 6 months warranty and an affordable price backed by trust of Honda.”
About Honda’s Best Deal business
Best Deal provides a valuable opportunity to customers to own a Honda 2Wheeler at an affordable
price. Customers can exchange their old two-wheeler for a new or certified pre-owned Honda 2-
wheeler. It also offers additional value to customers like 2 free services, 6-months warranty and after-
sales support.
Convenience to customers is provided in terms of owner's documents verification and assuring quick
ownership transfer to new customer. The pre-owned Honda 2Wheelers are also refurbished under
strict quality guidelines with Honda genuine parts, adding trust and transparency for the customer.

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