A Convention – Shattering Upcoming SUV for New Millennial and iGen
New Delhi, March 22, 2019: Hyundai Motor India Ltd, the country’s second largest car manufacturer and largest exporter since inception, today announced the Great India Journey of the upcoming SUV under Project: #WhenYouLoveToExplore. In a series of dynamic videos, Hyundai will underline the SUV’s drivability in enduring high latitudes and extreme weather conditions showcasing the character, strengths and capabilities.
Embarking on its Great India Journey from Hyundai Motor India’s State-of-The-Art Plant in Sriperumbudur, Chennai, the SUV is being driven across different geographies and weather conditions testing its mettle. The Great India Journey highlights the bespoke aspects of driving a powerful yet sophisticated machine to explore the Performance, Drivability and Comfort – Connecting people and places for a Happy Life.
The Project #WhenYouLoveToExplore is an amalgamation of extensive R&D, Customer Clinics and Marketing Labs focused to chisel the upcoming SUV to resonate with the dynamic and passionate demands of new millennial and iGeneration. The Great India Journey is conceptualised to make this SUV a convention-shattering product suitable for the diverse Indian Condition fulfilling every customer’s needs.