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Hyundai organizes ‘Lamp On Challenge’ – A Unique Social Media Contest

Digital contest to encourage customers to promote car maintenance and safety

Hyundai Motor India Ltd., the country’s first smart mobility solutions provider, and the largest exporter since inception, has organized a unique contest- ‘Lamp On Challenge’ on their social media handles for customers. The contest is aimed at educating customers about the importance of brake lights and their key role to prevent accidents. The contest commenced on 16th July and will go on till 31st July 2020.

Commenting on this novel contest, Mr. Tarun Garg, Director – Sales, Marketing & Service, said, “As a responsible and caring brand, Hyundai has been at the forefront of spreading awareness about the importance of car maintenance and safety to educate and encourage behavioral change in the masses.  Endeavors such as these are pertinent to create a large impact by sensitizing people on similar issues. The ‘Lamp On Challenge’ is a digital contest aimed at being a true eye-opener for the masses”.

The contest entails a three-step process that Hyundai customers need to follow, wherein a picture has to be taken showing a car rear with brake lamps ON while covering the number plate with a finger heart. This picture has to be posted on their personal social media accounts by tagging @HyundaiIndia along with two friends using both #Hyundai and #LampOn_India. Lucky 100 entries qualifying the above criteria will be gratified with exciting prizes.

Customers can avail of Hyundai service facilities via 360 Digital & Contact-less Service. From online service booking through Hyundai Care App, Vehicle status update via WhatsApp, Pick and Drop from home/office and online payment facility, touch-free service experience is ensured for the customers, wherever they are and whenever they want to. With its strong network of 1310 workshops, Hyundai has always been at the forefront in providing the best ownership experience to its customers. Hyundai has been ranked No.1 by JD Power in Customer Service Index (CSI) study for 3 years in a row.

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