Gurugram, September 26, 2018: Honda Motorcycle and Scooter India Pvt. Ltd. goes on air with its latest campaign – “Sau mein se sava sau” for the new Activa 125. The campaign is conceptualised by Dentsu One, a Dentsu Aegis Network division.
The 2018 edition of Activa 125 comes equipped with LED headlamp, LED position lamp and 4-in-1 lock with seat opening switch. Building on trust of more than a million customers, Activa 125 offers solid power, strong (metal body) and blend of performance, efficiency, comfort with advanced features.
Campaign objective:
The campaign aims to promote new class leading features of Activa 125 while leveraging on trust & legacy of brand Activa. Positioned as the preferred choice in its category, it combines the reliability of Activa with power of 125cc engine and stylish solid metal body with a frontastic chrome stance.
Mr. Titus Upputuru, National Creative Director, Dentsu One said, “If you belong to a good family, you will have good genes. That’s the key insight we have taken to build communication for the campaign. Activa 125 hails from the family of Activa. The product scores 125 % in every aspect and that’s why the expression ‘sau mein se sava sau! Shooting the film in a cable car was very challenging but we are very excited to see the final outcome.”
“The Honda Activa 125 is an epitome of trust and technology combined with power. The campaign draws beautifully from the strength of the product and crafts a story that shows how human relationships can be beautifully formed on the bonds of trust and equanimity of power. It’s a great example of how product and consumer insights can be married to create a memorable brand story” said Mr. Abhinav Kaushik, Executive Vice President, Account Management, Dentsu One.
LINK TO THE CAMPAIGN:
