Mahindra First Choice Services (MFC Services), India’s largest chain of multi-brand car service workshops, and part of the USD 19 billion Mahindra Group, has crossed the ‘1 million car services’ milestone. The company is running a month long “You’re one in a million Car Camp” across its franchisees between 11th Dec 2017 and 12th Jan 2018, to mark the occasion. The campaign will cover a Free 360° Car Check-up among other discounted services at all MFC Services workshops. Customers can also win exciting prizes including an international trip and free service packages during this period.
The total estimated car parc in India is at 31.3 million cars and is expected to grow to 44.7 million cars by 2020 with 36% of these aged between 4 – 8 yrs*. The car maintenance needs of customers in India, are currently addressed by dealer workshops of OEM’s (Original Equipment Manufacturers), which constitute approximately 32% of the market, Independent garages (IGs) with 64% market share and the rest is with organized Multi-brand outlets (MBOs). The organized MBO market share is expected to double by 2020. MFC Services is growing at a rapid pace, with the capabilities and infrastructure to service cars across multiple brands.
Mahindra First Choice Services is equipped to offer complete car maintenance & service solutions, from body repairs to wheel alignment and balancing to periodic maintenance services and value added products. The franchisee workshops have skilled technicians to handle service needs of all cars especially those of Maruti, Hyundai, Tata and Mahindra which constitute approximately 79% of the car services market.
With 328 franchisee workshops in 22 states, MFC Services is steadily marching towards its vision to be amongst the top 3 service providers for out of warranty cars by 2018. The company is constantly enhancing the customer experience through digitization and has launched CARWORKZ a car servicing workshop aggregator. It is also exploring partnerships with insurance companies and fleet operators to increase the inflow of customers into franchisee workshops. It aims to grow its network to 1200 workshops across the country.