NEW DELHI, November 01, 2018 – Ford India’s combined domestic wholesales and exports in October registered21,346 vehicles, compared to 15,033 vehicles in October 2017.
Domestic wholesales in October rose to 9,044 vehicles from 4,218 units in the same month last year. Exports grew to 12,302 vehicles compared to 10,815 units in October 2017.
“The industry continues to face headwinds of low consumer sentiment, high fuel price and interest rate in the near term,” said Anurag Mehrotra, president & managing director, Ford India. “At Ford, we continue to deliver on our four strategic pillars of Strong Brand, Right Product, Competitive Cost and Effective Scale, that has enabled us to grow faster than the industry.”
As a part of Ford’s commitment to bring in products that customers want and value, the company introduced its compact sedan – New Ford Aspire – at a compelling introductory price starting from INR 555,000 in the month of October.
Combining Power, Style & Substance, the New Ford Aspire is a fresh take on compact sedans with many segment-best technologies, best-in-class safety, fun-to-drive DNA, and unmatched cost of ownership.
In the month of October, Ford also partnered with Airtel to promote Safe Driving behaviour during the festive season. The campaign features TV host and actor Kubra Sait in two impactful videos that discourage drivers from using their mobile phones while driving and make safety a priority this festive season.
The campaign finds its roots in the research conducted by Ford India that reveals one among every four drivers in India take calls or respond to messages while driving. The trend has been consistent over the years with a similar survey by Ford in 2017 reported more than 50 per cent of Indians using their phones.
