Maruti Suzuki India today announced brand Dzire continues to maintain pole position as India’s best-selling compact sedan for more than 10 years. It has become the preferred choice for over 19 lakh customers. The Company sold over 2.5 lakh units of Dzire in 2018-19, averaging monthly sales of over 21,000 units. Dzire leads the compact sedan segment with a market share of 55%.
Positioned as an authentic sedan offering plush and roomy interiors, loaded with new features and equipped with advanced safety features, the new Dzire became an instant hit since May 2017. Features such as DRLs (daytime running lamps), precision cut two-tone alloy wheels, rear AC vents and SmartPlay infotainment system (compatible with Android and iOS users) make Dzire an irresistible package in its segment.
Expressing gratitude to customers for making Dzire successful, Mr Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said: “The brand Dzire has been a major contributor to Maruti Suzuki’s journey and we express our gratitude to customers. With the launch of Dzire, we created a new ‘compact sedan’ segment. This segment is continuously evolving and growing. Over the years, Maruti Suzuki Dzire has led this growth and it continues to be relevant and attractive to customers. A testimony to its strong customer connect is that the sales of third generation Dzire went up by nearly 20%.”
“We keep an ear to the ground to sense customers’ demands and translate them into features in our cars. The hugely popular Auto Gear Shift (AGS) technology is available across six variants of the Dzire. Nearly 13% of buyers have chosen the automatic variant. Interestingly, for half of the new Dzire customers, the compact sedan is their first car purchase. This shows a paradigm shift of the Indian customers who are ready to start their car ownership with a sedan,” he added.
