Pune: Mercedes-Benz is taking the next step in designing the future of its sales organization and offer its customers a seamless and convenient luxury experience whenever they want to get in touch with the brand – online and offline. As part of the global sales initiative “Best Customer Experience 4.0” the brand is digitizing the entire ‘Customer Experience’ in India.
Mercedes-Benz, India’s largest luxury car maker and the market leader in the segment, today announced a host of digital initiatives that promises to redefine the customer’s experience with the brand in India. Mercedes-Benz announced the roll-out of it’s connect features ‘Mercedes me Adapter’ and ‘Mercedes me connect’ in a Phase-wise manner, and the commencement of the e-commerce business in India.
Martin Schwenk, Managing Director, Mercedes-Benz India, “As the luxury car market leader, we know the pulse of our customers and always want to take the experience with our brand to the next level. With the advent of digitization the customer needs across the country are rapidly changing, and we are already taking key steps towards creating a luxury customer experience to stay ahead of the curve. Today’s customers want to experience the brand anytime and anywhere – online and offline. We have created numerous channels, products and services to further focus on the ease of interaction for our customers.
These novel initiatives promises our customers a seamless communication with the brand resulting in a convenient yet enjoyable luxury car ownership experience, irrespective of time or geographical location. That’s the future of luxury cars in India and we are more than prepared to excite our customers with our offerings.”
Data Privacy, Transparency & responsible use: True to the core brand value of safety and security Mercedes-Benz India gives highest levels of protection to customer data. Data Privacy and Data Protection are two most important aspect in this initiative. Mercedes-Benz India is on the way to be EU GDPR compliant much ahead of the Indian Data Protection Legislation, ensuring overall safety and reliability of customer data
Exploration – Car Configurator: Car Configurator provides access to entire range of Mercedes-Benz portfolio, allowing customers to configure the dream Three-Pointed Star of their choice. It makes car buying easy with three simple steps Configure – Contact – Collect
Purchase – innovative e-commerce solutions: Mercedes-Benz India welcomes the Govt.’s Foreign Direct Investment (FDI) norms and launches the e-commerce Solutions for Pre-Owned and New cars from 1-Oct, 2019 and 1-Jan, 2020 in India, respectively