India’s largest luxury car brand Mercedes-Benz today set new sales record with sales of
8061 units representing a growth of 12.4% in the January-June 2018 period (January to June
2017: 7171 units). The sales growth also marks the brand’s highest ever half-yearly volumes
in India.
Roland Folger, Managing Director & CEO, Mercedes-Benz India commented, “Pursuing our
philosophy of ‘The Best Keeps Leading’, Mercedes-Benz continues to retain the top customer
billing in the luxury car segment, growing 12.4% in the first six months of 2018. We attribute
this growth momentum to our customer centric measures coupled with an unmatched product
and customer service offensive. Our sales performance is in line with our expectation despite
last year’s extraordinary demand in Q2, owing to the anticipation of GST implementation.
With our wide range of New Generation Cars, sedans, SUVs and the performance cars, we are
confident to continue the drive, we set for ourselves in the first half.”
This strong sales growth in January-June 2018 is aided by the most comprehensive and young
product portfolio comprising the New Generation Cars, the sedans, the SUVs and the AMG
performance cars. During the first half of the year, customers continued their preferences for
the E-Class long wheelbase sedan, which remains a success story for the Indian market. The
launch of S-Class also enabled Mercedes-Benz to cater to the increasing demand of this
segment benchmark luxury business sedan. Similarly, the C-Class continues to remain on top
of customer preference.
The successful run of the New Generation Cars, continues across markets and added new
young customers to the brand’s increasing customer base. The high performance AMG models
are expected to sustain their growth momentum in the performance segment and achieve
steady growth in the remaining quarters of the year.
The sedan segment comprising Mercedes-Benz CLA, C-Class, E-Class, S-Class, and MercedesMaybach
S-Class grew by 15.2% in January-June 2018 period. The luxury SUV segment
comprising GLA, GLC, Mercedes-AMG GLC 43 Coupe, GLE, Mercedes-AMG GLE 43 Coupe,
GLS, Mercedes-AMG GLS 63 and the Mercedes-AMG G 63 grew strongly and recorded a strong
growth of 15.9% in January-June 2018 period. The demand in this segment was majorly driven
by GLC followed by GLE and GLS.
Mr. Folger elaborated, “We want to continue our leadership position in the Indian luxury car
market, upholding the number 1 position for the last three years. Customers in India want to
be a part of a winning brand imagery which is associated with Mercedes-Benz.”
