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Mercedes-Benz India introduces ‘Circle Elite’, a bespoke programme for its astute customers to indulge in opulence beyond ordinary

Further strengthens its customer-centric initiatives in luxury car industry with the finest 360 degree immersive customer loyalty programme

Mercedes-Benz India, country’s largest luxury automobile brand, announced the roll-out of one of the finest bespoke programme for its discerning customers – ‘Mercedes-Benz Circle Elite’. With this initiative, Mercedes-Benz customers can access an exclusive world of benefits and privileges by simply dialing a hotline number. The ‘Mercedes-Benz Circle Elite’ programme has tie-ups with leading lifestyle and luxury brands in the spheres of hospitality, entertainment, travel, sports, healthcare and more. All 2018 Mercedes-Benz customers get automatically enrolled into the programme at no additional cost and can benefit from their association with Mercedes-Benz, matching their lifestyles and aspirations.

Roland Folger, Managing Director and Chief Executive Officer, Mercedes-Benz India said, “Amidst many firsts, ‘Mercedes-Benz Circle Elite’ is yet another benchmark initiative by Mercedes-Benz India in the luxury car segment. We have crafted this exquisite program for our customers for their enduring relationship with Mercedes-Benz. The idea is to offer them in their daily experiences customised services ranging from gourmet cuisines to golf course and everything in between. The bespoke request encompasses dining, art & culture, shopping, business, golfing and other services. It also entails services such as travel and medical assistance. We hope that these intriguing indulgences and custom-made experiences will further drive value to our customers. The programme is in line with our brand ethos, a manifestation of the trust and love our customers have in us. This is another initiative that will distinguish Mercedes-Benz and help us sustain our ‘Best Keeps Leading’ leadership philosophy in the Indian luxury car segment.”

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