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Mercedes-Benz India kicks-off the 5th edition of Luxe Drive Live 2019 in a new Avatar

Pune: India’s largest luxury car manufacturer Mercedes-Benz India, announced the commencement of the 5th edition of one of the most recognized experiential drive platforms in the Indian automotive industry, Luxe Drive Live 2019. This unique drive experiential is based on the three exciting pillars of Adrenaline, Gourmet and Music, which provides the participants a holistic experience of brand Mercedes-Benz. Customers and prospects will get an opportunity to indulge in the culinary delights by celebrity Chef Ranveer Brar, enjoy live performances in association with MTV and also experience the excitement and fascination associated with Mercedes-Benz cars. LuxeDrive in Stage 1 is set to roll-out from 9th March, 2019 from Coimbatore and will travel to the 11 other cities through the year

Mr. Martin Schwenk, Managing Director and CEO, Mercedes-Benz India, said, “As we celebrate 25 years in India with the brand motto “Best Never Rest”; it has been our endeavour to introduce a lot of excitement to this unique experiential program. We have increasingly witnessed growing interest from our customers and prospects in Tier II and Tier III markets to own a luxury marque, and this trend is encouraging for us. Over the years LuxeDrive has become an exciting touchpoint for customers and prospects to interact with the brand and it also gives us an opportunity to reiterate our brand promise to them. The Tier II and III markets have immense potential to grow and become engines of future growth for the industry and initiatives like LuxeDrive are instrumental in taking the brand to these markets. This is the 5th edition of the Luxe Drive Live in India with Gourmet, Music and Adrenaline used as key pillars to strengthen our brand reach and provide our customers with an immersive experience. We are extremely happy with the response we have received over the years and intend to provide an unforgettable experience this year as well.”

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