The German luxury car maker Mercedes Benz has become the first luxury brand in India to manufacture 100,000 cars in India for the Indian market. This historic milestone was achieved today at the assembly line of Mercedes Benz’s manufacturing facility in Chakan near Pune by Roland Folger (Managing Director and CEO, Mercedes-Benz India) and Piyush Arora (Executive Director of Operations, Mercedes-Benz India). It was a Mercedes-Benz E Class, which was rolled out of the factory as the 100,000th car in India.
Speaking on the occasion, Mr. Roland said, “The roll out of the 100,000th Mercedes-Benz vehicle in India is a strong testimony of the impeccable customer trust and the unsurpassable brand equity Mercedes-Benz enjoys in this dynamic country. The journey that began 24 years ago, as we pioneered the luxury car segment in the country, has only gotten more fruitful and today we remain the most preferred luxury brand in the country. The milestone of rolling-out 100,000 cars is also the result of the absolute dedication of all past and present employees of Mercedes-Benz India, who remain our best brand ambassadors. This achievement also reiterates Mercedes-Benz’s India commitment and we strongly believe in the India story and it’s potential. We will further deepen our strong connect with the Indian customers and keep continuing to fascinate them with our products and customer service.” He also added, ” With the growing demand of Mercedes-Benz products, a spiraling aspiration among young successful Indians, our extensive and expanding local portfolio, combined with an unparalleled network and innovations in customer service; we are positive that the next production milestone will be attained even earlier. We pioneered luxury motoring in India and with our ‘customer delight’ approach and vision for future, we are confident of defining future mobility in India as well.”
Moreover, Mr. Piyush Arora commented, “Mercedes-Benz India’s production facility is a global benchmark in quality and technological advancement in manufacturing, and it has remained the backbone of our growth narrative in India. A very high level of refinement and implementation of advanced technology and flexible processes ensures Mercedes-Benz’s production quality conforms to the most stringent global standards and creates a new benchmark in manufacturing for the luxury car industry in India. With the roll-out of the 100,000th car, we reiterate our ‘Make in India, for India’ commitment and will continue our local value addition and make the best of global products available for our discerning customers in India. We are well positioned to meet any future demand in production and adopt future technologies as per market requirements.”
Mercedes-Benz was the first luxury automotive brand to enter the Indian premises in 1994 with W 124 E-Class, which was the first luxury car in India. It was assembled at the Benz’s Pimpri facility in Pune. Later, they moved to a world-class facility in Chakan near Pune spread across 100 acres with an investment of INR 1000+ crores.
Mercedes-Benz is all geared up for an exciting future in the country as they follow their motto, “Best Keeps Leading”.
Chronology of Milestones achieved:
1995: First locally made E-Class rolls-out of the assembly line
2008: Mercedes-Benz rolls-out its 20,000 cars in India
2010: Roll-out of 30,000 cars from the Chakan manufacturing facility
2014: 50,000th Mercedes-Benz rolls out of the assembly lines in Chakan
2018: 100,000th Mercedes-Benz E-Class rolls-out of the assembly line in Chakan