- 6561 units sold in Jan-June 2019 period (Jan-June 2018: 8061 units)
- Mercedes-Benz India continues to face strong macro-economic headwinds
- Hopes recovery in sales from Q3 2019 onwards
- The demand for the Long Wheelbase E-Class continues along with the CClass, GLC and GLE
- AMG and Dream Cars grew impressively at 47% in H1 2019
- The Long Wheelbase E-Class continues its popularity and remains the highest selling model in H1 2019
Pune: The country’s largest luxury carmaker Mercedes-Benz India today announced, it sold 6561 units in the first six months of 2019. The company clocked satisfactory sales performance under continuing strong macro-economic challenges that comprises rising interest rates, inflationary hikes, liquidity crunch, rising import costs, all leading to muted customer interest. Despite these factors and challenges, Mercedes-Benz India continues to lead the luxury car market in India, having a comparative higher base.
Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented: “We are glad to maintain the leadership position in the luxury car market by sustaining our sales performance despite facing continuous macro-economic headwinds and a temporary limited availability of volume models. We expect sales to recover gradually from the third quarter, however conditions would continue to remain challenging.”
The volume drivers for Mercedes-Benz India in the January-June 2019 period remained the Long Wheelbase E-Class as it continues its success run with the Indian customers. The new C-Class and the GLC SUV also contributed to the sales volume. The AMG and the Dream Cars segment however grew the highest by 47% and outperformed the other segments in H1 2019.