Mercedes-Benz India has had a record-breaking start to FY 2025–26, selling 4,238 vehicles in the first quarter (April–June 2025), marking a 10 percent year-on-year growth. This strong performance was powered by solid demand for both the Core luxury models and the high-end Top-End Luxury (TEL) segment, especially electric vehicles (BEVs).
Despite market challenges like price hikes, forex fluctuations, and tough competition in the entry-luxury space, Mercedes-Benz has shown strong momentum – especially in the premium space, driven by rising customer demand for exclusivity and personalization.
Top-End Luxury Vehicles Lead the Way
The standout highlight of Q1 FY25-26 was the soaring popularity of the Top-End Luxury range, which includes:
- S-Class
- Mercedes-Maybach (including Night Series)
- EQS range (SUV + Sedan)
- AMG models like the G 63 and GT 63 PRO
This segment grew by 20 percent, with models like the G 580 with EQ Technology and AMG GT 63 PRO (which is already sold out for the year) showing particularly strong demand.
Core Luxury Segment Remains a Strong Pillar
Mercedes-Benz’s Core segment – comprising the C-Class, E-Class LWB, GLC, and GLE – contributed 60 percent of total sales in Q1 and grew by 10 percent.
- The E-Class LWB continues to be India’s highest-selling luxury car, further strengthened by the addition of the E450 performance variant.
- The C-Class, GLC, and GLE remain popular for their reliability, features, and segment-leading appeal.
Entry Luxury Models See Modest Decline
While the Entry Luxury segment saw a slight drop, Mercedes-Benz continues to offer value-rich, feature-loaded models. However, this space remains price-sensitive, with more aggressive competition offering budget-focused alternatives.
BEVs Gain Momentum – Up 157 percent
Mercedes-Benz’s electric vehicle (BEV) portfolio has shown outstanding growth, with sales up 157 percent and now making up 8 percent of total sales.
Top-performing EVs include:
- EQS 450 SUV
- EQS Maybach Night Series
- G 580 with EQ Technology
Due to demand, the EQS Maybach and G 580 now come with a waiting period of up to 6 months.
GLS 4MATIC AMG Line – Power Meets Presence
Mercedes-Benz also unveiled the new GLS 4MATIC AMG Line — a bolder, sportier take on its flagship large luxury SUV, now seen with Mercedes-AMG-inspired styling.
Key Highlights of the GLS AMG Line:
- AMG Styling: New AMG front and rear aprons, sporty design elements, and blacked-out accents
- AMG Night Package: Matte black roof rails, mirror housings, dark chrome grille slats, and 21-inch AMG alloy wheels
- Performance-Oriented Interior: AMG sports pedals, black Nappa leather steering wheel, premium floor mats, and high-quality trim finishes
- Two Engine Options:
GLS 450 AMG Line: 2999cc, 280 kW, 500 Nm, 0–100 km/h in 6.1s
GLS 450d AMG Line: 2989cc diesel, 270 kW, 750 Nm, 0–100 km/h in 6.1s
- Top Speed: 250 km/h (both variants)
Mercedes-Benz’s Q1 success underlines India’s evolving luxury market — one that’s shifting from just buying cars to experiencing refined, connected, and personalized luxury mobility.
