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Mercedes-Benz sustains its growth momentum in India amidst market challenges; paves way for a successful 2018

Strong customer preference for the brand with the Three Pointed Star continues in the Indian market

India’s largest luxury carmaker Mercedes-Benz today announced its best ever
Q1 and fiscal sales amidst challenging market conditions. The company recorded its
best Q1 by selling 4556 units in the January-March 2018 period, supported by the
strong sales momentum in the sedan and SUV segment. The steady sales
performance in Q1 2018, firmly underscores the continuous customer preference for
a Mercedes-Benz vehicle in the Indian market, which is a result of a highly focused
customer centric approach implemented by the brand.

 

Mercedes-Benz luxury SUV portfolio comprising the GLA, GLC, GLE, GLC Coupe,
GLE Coupe and the GLS grew in double digits Q1 2017. The comprehensive SUV
portfolio continued to drive growth for Mercedes-Benz as it reiterated its increasing
popularity among the Indian customers. While the growth in the SUV portfolio was
primarily led by the GLC, which emerged as the highest selling SUV, the bigger GLE,

GLE Coupe and the GLS also witnessed strong customer preference in the January-
March 2018 period. The luxury sedan segment comprising the C-Class, E-Class and

the S-Class performed very well. The all-new Long Wheelbase E-Class continued its
sales momentum and sustained the customer interest across markets and supported
the growth of the sedan portfolio. The E-Class’ success was closely matched by that
of the C-Class Sedan, which remained an important volume contributor in Q1 2018.
Apart from the sedans, the New Generation Cars continued to attract younger
customers to the brand, while the AMG and Dream Cars portfolio made the fascination
for the brand more visible than before.

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