New Delhi, Jan. 09:MG (Morris Garages) Motor India today announced the name of its much-awaited SUV: ‘HECTOR’, ahead of its market launch in the middle of this year.
The name HECTORdraws inspiration from the noble qualities of the Trojan warrior hero – Prince HECTOR of Troy. HECTOR’ stands for everything Strong, Bold yet Trustworthy and Dependable. There is also a deeper connection to its engineering and heroic references, as the name seeks to demonstrate the design influence of these values, as exhibited by the geometrical cuts and design of the MG SUV.
HECTOR also pays homage to great British engineering tradition, as a nod to the Royal HECTORbiplane, used by the Royal Air Force in the 1930s.
MG HECTOR will go in to production in Q2 2019 at the company’s state-of-the-art manufacturing facility in Halol, Gujarat. With over 75% localisation levels to begin with the company aims to enter the growing premium SUV segment with a best-in-class offering that sets a new benchmark in its segment.
“Based on the company’s global platform, the HECTORhas been heavily re-engineered to enrich product attributes and suit the evolving preferences of the customers and Indian road conditions. With 100 sales and service touch points in place by May 2019, we are confident that we will be able to exceed the market expectations with HECTOR,” said Rajeev Chaba, President & Managing Director, MG Motor India.
The carmaker had already started showcasing its global vehicles across 10 major cities in India to get closer to its prospective customers. The company has also recently revamped its website by making it an experience cloud for its users, through which customers can learn more about the iconic British brand and stay tuned for more updates on the upcoming HECTORSUV.