At IAA Mobility in Munich from September 9 to 14, MINI will take over two major locations: the Open Space at Max-Joseph-Platz and the MINI Pavillion at Lenbachplatz. The brand will showcase its racing heritage, British identity, and electric future at the world’s largest mobility event.
World Premiere of Exclusive JCW Showcars
The highlight of MINI’s presence is the world premiere of two exclusive John Cooper Works (JCW) showcars, created through a special collaboration. These unique models celebrate MINI’s motorsport roots and bold design. The MINI Pavillion at Lenbachplatz will be completely transformed for the event, focusing on the John Cooper Works brand and putting these showcars in the spotlight.
British Heritage and Electric Innovation at Open Space
At Max-Joseph-Platz, MINI will recreate the lively atmosphere of London’s city center, complete with British humor and style. The display will feature the all-electric models of the new MINI family, including the high-performance MINI John Cooper Works Electric, MINI Aceman SE, and MINI Countryman SE ALL4. Visitors can explore these electric models up close and even take them for a test drive through Munich, thanks to a partnership with SIXT.
Community Day for MINI Fans
On September 13, MINI will host a “Community Day” where MINI clubs and fans can join a group drive starting from Gut Kaltenbrunn on Lake Tegernsee, traveling through Munich, and ending with a celebration at the MINI Pavillion. The event will include music, BBQ, and a chance for the MINI community to connect and share their passion.
With these activities, MINI aims to celebrate its racing roots, British character, and electric future, while bringing fans and the public together for an unforgettable experience at IAA Mobility.
