MINI India Launches ‘Mod My MINI’ Customisation Programme

MINI India has launched ‘Mod My MINI’, a new official customisation programme that allows Cooper and Countryman owners to personalise their cars. Built around the brand’s belief that no two MINIs should look alike, the programme offers everything from new paint finishes and decals to accessories and exterior upgrades. 

More Than 2.5 million Possibilities

The programme allows customers to customise both new and existing MINIs, with changes possible across several elements of the vehicle. 

• Over 100 classic MINI paint shades to choose from.

• Customisation options for the roof, mirror caps, spoilers and brake calipers.

• A range of exclusive decals and original MINI accessories.

According to MINI India, the available options create more than 2.5 million possible combinations, allowing owners to build a car that better reflects their individual style. 

Factory-Backed Personalisation

Unlike aftermarket modifications, the ‘Mod My MINI’ programme is offered officially through MINI India and its authorised dealer network. The focus is on giving customers more creative freedom while retaining the car’s original finish and quality standards. 

• 24-month warranty on all official decals installed through the programme.

• Available for both brand-new and existing vehicles.

• Customers can explore options and check availability through their nearest MINI Authorised Dealer.

The programme spans a wide range of visual upgrades, allowing customers to make subtle changes or create a more distinctive look depending on their preferences. 

Available Across India

MINI currently has 17 sales touchpoints across 16 cities in India, while its service network is integrated with the larger BMW Group India aftersales network. 

• 51 service touchpoints across 36 cities.

• Customisation options will be available through MINI’s authorised dealer network.

• Customers can choose from a curated library of colours, decals and accessories.

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Final Take

With ‘Mod My MINI’, the brand is taking one of its strongest ideas, individuality, and making it an official part of the ownership experience. With more than 2.5 million possible combinations and factory-backed upgrades, MINI is giving owners more freedom to make their car feel truly their own.