- The studio is built around a ‘Heart Space’, putting people at the centre of the design journey, supporting a seamless workflow between creative and engineering teams
- Six key design disciplines, operating across Interior and Exterior teams, develop innovative solutions and define future trends
- The most technologically advanced design studio in the world, featuring industry-leading modelling robotics, Virtual Reality and an 11-m 4K digital display wall
- New Design Studio allows 20 full-size clay models to be worked on simultaneously with a 33% increase in floorspace compared to prior site
Gaydon, UK:Jaguar has unveiled its new dedicated design studio in Gaydon, bringing the entire design team into one purpose-built creative space for the first time in the marque’s 84-year history.
Led by Jaguar Design Director, Julian Thomson, the new studio is the most advanced automotive design centre in the world, developed to enhance the human creative design process with world-leading technologies.
The ‘Heart Space’, a collaborative hub at the centre of the new Jaguar Design Studio, will bring together the diverse and creative 280-strong team as it designs future generations of Jaguars.
Surrounding the Heart Space are bespoke working environments for the Interior, Exterior and Colour and Materials teams, plus Design Visualisation and Design Technical disciplines.
Jaguar Design is made up of designers from across the globe and from a range of industry backgrounds, including fashion, watch-making, sports and gaming. Being drawn from such different spheres of design helps the team deliver its ‘Jaguar’ interpretation of Britishness using contemporary materials and processes. Those processes utilise industry-leading technology, including custom-made clay modelling machines allowing 20 models to be worked on at once, virtual reality (VR) systems and an 11-m K digital display wall known as ‘The Electric’. The floor area of the new Jaguar Design Studio measures over 12 000m2 – an increase of around 33% of the total previous studio spaces based in Whitley.