Bolstered by new launches and a revitalised product portfolio, Suzuki Motorcycle India Private Limited (SMIPL), a subsidiary of one of the world’s leading two-wheeler manufacturer, Suzuki Motor Corporation, Japan; has registered a 56.6% growth domestically during July 2018. The company clocked a domestic sale of 53,321 units in July 2018 compared to 34,038 units in July 2017. This is also Suzuki’s highest-ever monthly-sales recorded in India.
Mr. Sajeev Rajasekharan, EVP, Suzuki Motorcycle India Pvt Ltd. said, “Our commitment to offer world-class product to Indian customers continues with the introduction of Gixxer/SF SP 2018 Series and the launch of the new Burgman Street. We have already completed more than 10000 dispatches for Burgman Street within the first-month. The positive customer sentiments and healthy demand in urban & semi-urban areas have spurred the growth momentum. This augers well for us ahead of the festive season.”
Suzuki Motorcycle India recorded overall sales of 58,805 units (Domestic + Exports), a Y-O-Y increase of 47.1%. The cumulative sales for April-July 2018 period stood at 2,28,908 units with a growth of 37.5%.
July was an action-packed month for Suzuki Motorcycle India. The launch of the much-awaited ‘Special One’ – The Burgman Street ushered in the era of ‘The Joy of Riding’ in India. Dispatches for the new Gixxer/SF SP 2018 Series in distinguishing shades of Metallic Majestic Gold/Glass Sparkle Black also began in July.
Post the resounding success of the #HelmetForLife initiative in Gurugram and New Delhi, the campaign moved to Lucknow, Nagpur, Surat and Ahmedabad in July. Suzuki Motorcycle India is distributing 12,000 helmets in 13 cities in India to create awareness on road safety among two-wheeler riders.