The eagerly anticipated New Phantom from Rolls- Royce Motor cars made its debut today in South India, at an event held in Chennai with the sole authorized Rolls- Royce Motor Cars dealer for Chennai and Hyderabad, KUN Exclusive.
Since 1925, Phantom has been the ultimate ceremonial chariot, conveying some of the world’s most influential men and women to defining moments in history.
Rolls-Royce’ tireless strive for perfection has resulted in the constant refinement of this pinnacle luxury item – with new Phantom now taking the centre stage of India’s super-luxury arena.
Cutting-edge innovations include a new exclusive ‘Architecture of Luxury’, an all-aluminium space frame designed to underpin every future Rolls-Royce ; great enhancements in technology, drive train, suspension and driver assistance systems to produce a peerless ‘magic carpet ride’; and a new, world-first ‘Gallery’ that allows owners to personalize a moving art piece.
New Phantom offers a thoroughly contemporary design interpretation of Rolls-Royce DNA- one that symbolizes the sheer power of presence. The new space frame, exclusive to Rolls-Royce and which will underpin all future Rolls-Royce models, is lighter, yet 30% more rigid than its predecessors.
A next-generation four-corner air suspension system, state-of-the-art chassis control systems, 130kg of sound insulation, double-laminated glass and dual-skin alloy across the bulkhead ensure New Phantom is the pinnacle of comfort and quietness.
An all-new, 6.75 litre twin-turbocharged V12 engine delivers an effortless 563hp and 900Nm of torque from just 1,700rpm, spiriting New Phantom from 0-100km/h in a mere 5.4 seconds with the help of its seamless 8 speed, Satellite – Aided transmission.
In addition, New Phantom is equipped with the ‘Flag bearer’ – a stereo camera system integrated into the windscreen that sees the road ahead and adjusts the suspension proactively. Its headlights are equipped with the latest laser light technology, providing a 600metre range of light at night to ensure safe travel.
The divine selection of materials has been placed thoughtfully throughout the interior of New Phantom. As a result, being inside New Phantom is akin to entering a luxury hotel ‘suite’ with passengers being cocooned in the finest leathers and veneers. All four doors now also can be electrically closed from the exterior via touch sensitive door handles.
The centerpiece of New Phantom is ‘The Gallery’- a wholly contemporary and luxury reinterpretation of a motor car’s dashboard and instrument panel area.An application of glass runs uninterrupted across the fascia of the New Rolls-Royce Phantom, providing an unprecedented opportunity to present commissioned artwork. The initiative has come from an understanding that the marquee’s patrons are increasingly collectors of fine and contemporary art.
The Architecture of Luxury, The Gallery, The Magic Carpet Ride, the best possible materials in the world and peerless Rolls-Royce design and engineering combine to create the New Rolls-Royce Phantom, resetting the benchmark not only in the automotive arena but as the world’s leading luxury item. As the next chapter in Rolls-Royce story begins, the New Rolls-Royce Phantom points the way forward for the global luxury industry.
Each New Phantom is expected to be Bespoke, with customers tailoring their specifications. A Rolls-Royce customer can choose from 44,000 exterior colours and request personalized designs from the company’s team of Bespoke designers.
Pricing in India for Phantom ( Standard Wheelbase ) has been officially announced from Rs 9.5 Crores, with Phantom Extended Wheelbase from Rs 11.35 Crores, inclusive of a four-year service package and regional warranty, 24- hour roadside support. Pricing depends on customer specification, with all Phantoms built bespoke.
Source : Rolls- Royce