NEXA was launched to offer a one-of-its-kind car buying experience to customers with technology, innovation and experience at its core. Today, it is a lifestyle and innovation brand that believes in creating unique and exciting experiences for its customers. In line with this, NEXA introduced connected technology in the form of ‘Suzuki Connect’, an advanced telematics solution to offer seamless connected car experience to its owners. Once again, NEXA has reinvented the way cars are experienced at the showroom, with the introduction of a path breaking technology initiative- Augmented Reality (AR) experience. The AR experience can bring alive the NEXA cars, in multiple colors and variant options digitally in front of the consumers.
To present this pioneering AR technology, NEXA announced its smallest showroom- ‘One by One. An AR experience.’The AR technology at NEXA will break away from the predefined requirement of having a big physical space to display a car. With this technology customer can experience any real-life size NEXA car in the choice of their color and variant. This innovation is expected to create increased curiosity among the consumers to experience this one-of-a-kind digital showroom.
Mr. Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited said, “At NEXA, we continuously strive to create newer, trendier and innovative experiences for our customers. The latest addition of Augmented Reality (AR) at NEXA will enable them to check out NEXA cars in their desired color and variant they want to buy. With digital technology slowly overtaking the conventional methods, it becomes imperative for us to constantly upgrade our offerings to delight our customers. Using augmented reality to develop the ‘One by One. An AR experience.’ is a huge leap forward for Maruti Suzuki as well as the industry as a whole. Further, we have received encouraging reviews for the offering from experts as well as customers further strengthening our confidence in the offering. This can be called NEXA’s biggest innovation in the smallest size.”