Maruti Suzuki announced the opening of the 200th NEXA Studio outlet. NEXA is the brand’s premium offering with the intention to attract newer categories of customers.
Location
The latest outlet has been opened at Kharkoda, Haryana. Situated near the car-maker’s manufacturing facility. The outlet could offer deliveries at a faster rate given the proximity with the plant
Strong Presence Across the Country
The premium division of the brand has a combined 740 outlets in over 530 cities. NEXA channel operates in two different formats- NEXA main outlets and NEXA Studio outlets.
Management’s Footing
Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Ltd, said, “NEXA stands for innovation, design, and premium ownership experience”. The company aims to increase the number of the NEXA Studio outlets from 200 to 600 by the end of FY2030-31.
The Intention behind Inception
Maruti Suzuki launched NEXA in July 2015 to attract a more niche set of customers who seek premium and personalised ownership experience within budget. In FY2024-25, NEXA outlets sold over 5.4 lakh units, accounting for almost 30% of Maruti Suzuki’s domestic sales.
Models Offered
Through the NEXA channel, the company retails Maruti Suzuki Baleno, Fronx, Grand Vitara, XL6, Ignis, Jimny, Invicto and E Vitara.
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