Audi India yet again did it in style – the brand with the four rings gave wings to its #A5BratPack campaign through a distinctive brand activation with Jet Airways. Jet Airways’ Boeing 737 airplane is being used as a perfect example of progressive Out-of-home (OOH) platform in the form of an ‘Airplane Wrap’ promoting the Audi A5 product line up, aimed at Audi prospects and customers boarding flights from multiple domestic locations. The branding, which covers the body of the Jet Airways Boeing 737 aircraft, will be visible to those boarding the airplane irrespective of the boarding method.
Audi India launched the #A5BratPack –the Audi A5 Sportback, the Audi A5 Cabriolet and the Audi S5 Sportback in 2017. The powerful and flowing silhouette makes the trio truly aesthetic with abundant space inside. Beneath their skin, notably impressive traits include a newly developed suspension, high-performance drives, innovative infotainment solutions, Audi Virtual Cockpit and Audi Smartphone Interface.
