Renault India recently crossed the 5,00,000 sales milestone, becoming one of the fastest automobile brands to achieve this accomplishment. India is a key market for Renault and the company has a clear long-term ‘India strategy’.
In a short span of time, Renault has made significant progress in India, which includes a state of the art manufacturing facility, a world-class technology centre and is the only global brand to have 2 design centres in India. This strong foundation backed by its unique product strategy and pioneering customer satisfaction initiatives have been instrumental in Renault achieving this milestone.
To celebrate this sales milestone, Renault introduced several exciting offers. On KWID, Renault has announced a special finance offer of 3.99% rate of interest, for a limited period. Manufactured at 98% localization, KWID is the most successful ‘Make in India’ story till date which revolutionized the small car segment in India. This Attractive, Innovative and Affordable car has been a true game-changer and volume driver for Renault India, selling more than 2,75,000 cars. Taking forward the success of KWID, Renault India recently launched the new KWID 2018 Feature Loaded Range which is available in both manual and automated transmission options.
Renault created an all new segment in the Indian automotive industry with DUSTER, which has continued to dominate the Indian roads. As part of the celebration of the 5,00,000 sales milestone, DUSTER saw the introduction of 2 new variants, one in Petrol – RXS and one in AMT Diesel – RXS AMT. With this introduction, the DUSTER range is now even more feature rich and best-suited to meet the rising demand for petrol and automatic vehicles in the SUV space. Renault DUSTER has the widest range which includes a diesel manual, diesel AMT, diesel AWD; petrol manual and petrol CVT.
The sales milestone celebration, which coincides with the festive season, also saw Renault introducing a gorgeous new Radiant Red colour on CAPTUR, along with roof rails. The stunning expressive design, best SUV ground clearance and over 50 premium & class-leading features coming as standard offerings from the base variant onwards make CAPTUR a very strong proposition in the SUV segment.
Over the last few years Renault has been focusing on establishing a strong foundation in India. Together with a strong product strategy, the company has been continuously undertaking strategic measures across all key business dimensions, ranging from product, network expansion and pioneering customer oriented activities to offer a seamless brand ownership experience to its customers. All these have scripted Renault’s growth story in India.
Renault has already expanded its network presence to more than 350 facilities across India, making it one of the fastest network ramp-ups in recent times. Renault’s developing product portfolio which currently includes KWID, DUSTER CAPTUR and LODGY has enabled a growing customer base, and Renault is thankful for the faith and trust that discerning Indian customers have shown in the Renault brand.
Renault has undertaken many first-of-its-kind after-sales initiatives to offer a seamless brand ownership experience to its customers. These include – Renault SECURE, Renault ASSURED, Renault ASSIST, Workshop on Wheels (WoW), Passion on Wheels (PoW), new MY Renault app and regular customer service camps. Earlier this year, Renault India introduced a Category First Warranty – 4 years or upto 100,000 KM (whichever is earlier) along with Road side assistance on Renault KWID. This includes Standard Warranty of 2 year/50,000 Km and Extended Warranty of 2 year/50,000 Km.
Renault has always focused to be disruptive and innovative. With its product offerings, Renault has created new segments in the automotive industry and is clear that all its future products will either redefine or create a new segment.
Going forward, Renault India has formulated a strong product-offensive plan for India, with heavy emphasis on localisation in its future range of products. With a long-term commitment to the Indian market, Renault India plans to bring several new innovations in products and services.